Paso Robles · California · Central Coast

Inspired by the places & people we love The stories
behind Paso.

We go behind the tasting room, past the menu, into the groves and the apiaries and the small operations nobody writes about. Then we bring you back something worth tasting.

Westside AVA · Paso Robles Wine Country

The beekeeper whose hives sit
between the vines and the sky

Thomas McCall is a third-generation beekeeper. His hives sit in the wildflower fields of the Paso Robles Westside, where the bees forage the same land that produces some of California's most celebrated wine. Nobody has told his story. Until now.

He learned the craft from his grandfather Howard, who kept bees before Thomas was born. Now Thomas tends hundreds of hives across the Central Coast — placing them where the foraging is richest, where the wildflowers and the buckwheat and the fruit orchards make honey that tastes like a specific place in a specific season. Sierra Honey Farm honey is on the menu at In Bloom and Six Test Kitchen — Paso's two Michelin-starred restaurants. Most people eating it don't know where it comes from. We went to find out.

Read the full story
From the story Sierra Honey Farm · Wildflower Honey From $24
Latest Stories

What we've been writing about.

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Westside Groves
Olive Oil · Field Report

The grove that was here
before the wineries

Pasolivo's olive trees were planted on land that had been farmed for a century before anyone planted a vine. What the oil tastes like when the place is that old.

Available to ship · From $28
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Harvest Season · Tablas Creek
Wine · Producer Profile

The Grenache Blanc
nobody talks about yet

Tablas Creek planted Rhône varieties before California knew it wanted them. Their Grenache Blanc is quietly one of the best white wines made in this state. Here's why.

Winery visit guide →
Small Batch · Central Coast
Pantry · Small Batch

The balsamic made in
Templeton nobody ships

A small-batch balsamic producer in Templeton that supplies three Paso restaurants and hasn't told anyone they ship. We asked them to start.

Available to ship · From $32
Paso Robles is what the Napa Valley must have felt like forty years ago — before anyone knew what was coming.
Love Paso  ·  Paso Robles, California
Right Now in Paso
Paso Robles wine country — the Central Coast watercolor

The land changes with
every season. So do we.

Love Paso covers Paso Robles the way the land actually works — by season. What's being harvested, what's being pressed, what the winemakers are watching, what the beekeepers are pulling from the hives. The place is never the same twice. Neither are we.

Harvest Oct — Nov

The most charged weeks of the year. Crush season, fermentation in the air, vineyards going gold.

Winter Dec — Feb

Empty tasting rooms, dormant vines. The best time to actually talk to the winemaker.

Spring Mar — May

The hills go green. Bud break. The wildflowers the bees have been waiting for.

Summer Jun — Sep

Long evenings, warm afternoons. The olive groves at their most fragrant.

From Our Makers

The people behind the products we write about. Read their story first. If something moves you, it ships to your door.

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Sierra Honey Farm

Third-Generation Beekeeper · Paso Robles

Thomas McCall keeps hives in the wildflower fields of the Westside. His honey is on the menu at In Bloom and Six Test Kitchen. Raw, unfiltered, and unmistakably Central Coast.

Available now · From $24 Read Thomas's story →
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Pasolivo

Olive Oil · Westside Estate

Over 9,000 olive trees on the Paso Robles Westside, cold-pressed the same day they're harvested. Award-winning extra virgin olive oil from land that was farming before wine existed here.

Available now · From $28 Read the Pasolivo story →
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Your Producer Here

Maker · Paso Robles

We are actively adding Paso Robles makers to the Love Paso platform. If you produce something extraordinary in this region, we want to tell your story.

Producer inquiries welcome Get in touch →
Stay Close to Paso

The stories. The makers.
The things worth knowing.

New producer profiles, seasonal stories from the groves and apiaries, what's worth tasting right now — delivered when something worth saying comes along. Never more than that.

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